People Refuse to Read Web Pages

28 May 2003 · 0 comments

Rachel McAlpine’s latest newsletter on Writing for the Web appeared this week. QWiC: Quality Web Content, Issue #93, 26 May 2003 was particulary interesting. Even when the technology is perfect, words can make or break the success of a web site or intranet. … In usability tests and training courses, I find many professional people [...]

 

Rachel McAlpine’s latest newsletter on Writing for the Web appeared this week. QWiC: Quality Web Content, Issue #93, 26 May 2003 was particulary interesting. Even when the technology is perfect, words can make or break the success of a web site or intranet. … In usability tests and training courses, I find many professional people blatantly refuse to read certain chunks of text. … To make text attractive to the skim-reader, extreme editing is often required. Go read the whole thing. Now. [Update: I've changed the URL to the direct link, by request of Rachel.]

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