Eyes top left

18 March 2005 · 0 comments

Rachel McAlpine draws our attention in her Quality Web Content newsletter 18 March 2005, Issue #114, to: Eyes top left — lessons from Eyetrack III. Where do your eyes go when you read articles on the Web? What do you notice, and what do you miss? … Reconnaissance comes first. Eyes flick over the entire [...]

Rachel McAlpine draws our attention in her Quality Web Content newsletter 18 March 2005, Issue #114, to: Eyes top left — lessons from Eyetrack III.

Where do your eyes go when you read articles on the Web? What
do you notice, and what do you miss? …

Reconnaissance comes first. Eyes flick over the entire screen at whatever attracts their attention. The first hot spots include headlines, captions of images, subheadings, links, menu items and the page’s logo.

Rachel goes on to describe techniques for making the most of this pattern. Read her article for more.

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