These days pretty well anyone who writes anything sooner or later finds that content online: either on the Internet or on the company’s Intranet. Rachel McAlpine’s brand new book, “Better Business Writing on the Web” is now available. She describes it as:
A new book for contented authors
The title reflects the hard-to-convey fact that nowadays, web writing is business writing and business writing is web writing. This is a book for everyone who writes at work — it’s not just for your overworked intranet editor. Anyone who writes reports, manuals, procedures, newsletters, teaching materials, marketing copy or policy needs this knowledge, because sooner or later, their writing is published online.
Rachel focuses first on the 4 essential skills for web content authors:
- plain language
- F-headlines
- F-summaries
- F-links.
Take a look at the Table of Contents for more details, and then, if you want the book, go ahead and buy it online for delivery by email airmail.
[Update: a slip of the fingers converted airmail into email. Ooops!]
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I’ve never heard the terms “F-headlines,” “F-summaries,” etc. What does the F stand for? Any idea?
Maria
Dense in the Desert
Some eye tracking studies have shown we tend to ‘read’ web pages by looking at top left, along headlines and down the left side. This creates a kind of F shape.
Rachel explains this more in several articles, for example:
http://www.webpagecontent.com/arc_archive/123/5/
Ah! Thanks for this. It’s very helpful. And very true, I’m sure!
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