Publish a five word summary

24 October 2007 · 3 comments

Summarise what your organisation does — in 5 words. Now put that in a prominent position on your website. Don’t bury it several levels down in some sub-menu. Don’t write 50 words, or 150, or 500 (though you can do that in addition to the 5 words). Visitors come to your website for many reasons. [...]

Summarise what your organisation does — in 5 words.

Now put that in a prominent position on your website.

Don’t bury it several levels down in some sub-menu.

Don’t write 50 words, or 150, or 500 (though you can do that in addition to the 5 words).

Visitors come to your website for many reasons. It may be to read all your wonderful information, but it also may be to quickly summarise what you’re about, grab the link and pass that information along to others — in a blog, training materials, news item, email or even on a phonecall or in a text message.

The harder you make your visitors work, the less likely they are to tell others about you.

Publish a 5 word summary.

3 comments

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carmen 06 November 2007 at 00:32 40

Interesting, but what are your five words? Did I miss them? Carmen

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Miraz 07 November 2007 at 07:25 48

:-)

It’s up there at the top of the page, under the blog name:

Technology, Macs, the Internet and other matters.

Cheers,

Miraz

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