The web is a competition

25 November 2009 · 0 comments

Every word on the web is in competition with untold trillions of words. Choose your words carefully.

 

Jakob Nielsen’s Alertbox today talks about how web and TV differ, and why web is much more fast-paced than TV: Velocity of Media Consumption: TV vs. the Web (Jakob Nielsen’s Alertbox).

It’s his introduction though that nicely encapsulates things for me:

Japanese Dolls Lady-in-Waiting.

Japanese Dolls Lady-in-Waiting. Photo by jondresner.

From a historical perspective, it’s clear why The Tale of Genji racked up the page count. The ladies of the Japanese court had nothing else to read. After all, this was the only novel in existence in the entire world. It’s not as if Lady Murasaki had to compete with Stephen King or Tom Clancy.

Today, of course, we’re in the opposite scenario: everything we write competes with trillions of Web pages, all a few clicks away. As a result, most people actually read very few words on the Web.

So often we write as though ours are the only words within cooee. They’re not. Someone else’s words are just a click away.

Be the first to comment

Hey. Welcome back.
Please leave a Comment.

Leave a Comment

Previous post:

Next post: