The writing alone makes this dog site a winner

09 December 2009 · 0 comments

The language on this dog accessory website really won me over.

They followed me on Twitter. I looked at their website, as you do. D-fa dogs, based in Wanaka, New Zealand, make jackets and such for outdoor dogs. I liked the look of what I saw.

Then, finally, this item on the FAQ page had me totally hooked (my emphasis):

I like to be a little bit green, or a lot green — is D-fa?

Being fond of the outdoors, and fond of all things natural, we are pretty keen to do what we can to ensure that the places we love to go all remain intact for future D-fa dogs to enjoy. …

We try to avoid the use of nasty, unfriendly things like heavy metal dyes where we can. For example, the company who weaves our merino wool uses no heavy metal dyes and has systems in place to reduce water use and to clean and recycle water where possible.  

We are not only tree-huggers, but also animal lovers so the sheep that grow our wool are all living the life of Reilly on big high-country farms, in the open spaces and clean air of New Zealand. If we were going to be sheep, these are the ones we’d be.  

[Via : D-fa : FAQ.]

Oshi in his winter jersey.

Oshi in his winter jersey.

Check out the answers too, to How Many D-fas Does It Take To Change A Light Bulb?.

Unfortunately we just bought our dogs Drizabone raincoats so we won’t be buying any of the D-fa coats.

Our boy Oshi feels the heat terribly though, so a D-fa Cool-Collar could be worth a try.

The photo shows Oshi in his winter jersey. We use it in the depths of winter to keep him warm or on those rainy days when the wind is so fierce his raincoat would just blow away.

He’s very handsome, don’t you think?

I have a couple of tiny niggles about the D-fa website — one is that the prices aren’t visible alongside the products, but I’d have to say this is one of the best-written sites I’ve ever seen. Humour and clarity are real winners.

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