What’s especially weird is that the true history of the “Hollywood” sign has nothing to do with the film industry. From Wikipedia:

The sign originally read “HOLLYWOODLAND”, and its purpose was to advertise a new housing development in the hills above the Hollywood district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Avenue. He suggested to his friend Harry Chandler, the owner of the Los Angeles Times newspaper, that the land syndicate in which he was involved make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development “Hollywoodland” and advertised it as a “superb environment without excessive cost on the Hollywood side of the hills”.

You can see photos of the original sign at http://www.tomborst.com/hollywood.htm

The Wikipedia entry also mentions that, “Signs of similar style, but spelling different words, are frequently seen as parodies.”

Surely you folks can get some kind of action group together to stop this silliness?

I love the idea of celebrating what film is doing for Wellington, but the sign is just plain naff. We have so much creativity around Wellington – poetry, sculptures, installations and so on, and the fine folks at Weta, of course. Surely the Airport could have spent the money on something creative, original, stunning.

(and thanks for the link, wouldn’t it be awesome if it actually happened)