To measure the success of your website you need statistics as well as goals. A sophisticated stats package like the free Google Analytics is very helpful. Don’t fall into the trap of just measuring ‘hits’.
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One of the first things to know about your own website is who its intended audience is. Your website should use appropriate language and tone for that audience. If your site’s aimed at 20 year old members of the general public don’t use academic language, for example.
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