There’s one thing we all need, whether we use old technologies, new, or no technology at all, and that’s plain language.
Printed materials that use plain language are easier to read and often cheaper to produce (plain language tends to use fewer words, less paper, less ink).
On the web plain language is [...]
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We use only 10% of our brains; everyone knows that. Funny, isn’t it, how we all know that, and remember it, even though it’s not true? It’s a very ’sticky’ idea. It stays with us, like the stories about our next door neighbour’s cousin waking up in a bathtub missing a kidney, or how Neil [...]
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