The Digital Web Magazine Feature: Weblogging vs. The Googliath by Brandon Olejniczak discusses the “problem” of blogs taking top spots in searches.
… the problem is not the presence of blogs on the internet, it is more their tendency to be placed in high-ranking search result positions for certain topics. …
How helpful is someone’s personal story, of how they purchased an iPod from that really cute guy at BestBuy, when someone is trying to find prices, specifications, and the elusive signal-to-noise ratio that Jobs never released? Not very.
Brandon’s solution is for corporate and business Web sites to present regularly-updated content. Sounds like good sense to me.