The Web Credibility Project has 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people. [Via Wise Women mailing list.]
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Folks, I'm sorry, but the comment spammers send about a million more comments than real readers do and I can't stand the spam. I've disabled comments again. Feel free to respond to @miraz on Twitter or to email me through the contact form on the site.