Janis Joseph contributes regular articles to The Jerusalem Post on web design topics. Her March 2005 article is titled: Easy as Falling Off a Blog and is a useful read for small business owners.
Blogs are not the sole domain of geeks or exhibitionists. They have tangible benefits for commercial companies and even non-profit organizations: Blogs boost search engine ranking; furthermore, they enhance credibility and foster a sense of personal connection, huge considerations for achieving customer interest and loyalty.
Read more at the site.