The goal of World Usability Day on 3 November is to promote the fields of usability engineering and user-centered design.
It is not enough to have and use new technology such as the Internet, cell phones, PDAs, digital cameras and just accept that sometimes it does not do what you want or thought it should. People need to see that technology is not driving us, but we are crafting and using technology to serve us. It is an important and simple message. Technology should always be usable.