News today from Apple NZ (aka Renaissance Ltd):
Buy any Apple branded product between 1st October – 30th November 2005, enter your purchase online, and go into the draw to win a MINI Cooper Convertible for the Summer!* + the MINI Convertible will come equipped with an iPod nano 2GB for you to keep.
Sounds just like any promotion for a $2 raffle ticket or a $1 candy bar, doesn’t it? Except of course that a Mac costs thousands.
Now read the fine print and find that while the measly little 2 Gb Nano is yours to keep the car is only to drive it around for a couple of months.
Promotion run by Renaissance Ltd in conjunction with MINI New Zealand and Team McMillian MINI. You must be aged 18 years or older to be eligible for this promotion. Terms & conditions apply. *”Summer is defined as 05-12-05 to 31-03-06, the MINI remains the property of Renaissance Ltd.
Renaissance Ltd do it again. What a joke. It looks as though you can win a car, but in fact that’s not the prize at all. Why don’t they say: “Win a Nano, and we’ll even lend you a car to drive it around in”? At least that would be more honest.