These days everybody’s writing ends up the web — job ads, notices, blog posts, articles, announcements. You name it, it goes on a web page.
But writing content for web pages is different from writing for print. You need to allow for skimming, a huge desire to click away, low investment in reading, summaries, varying formats of the same content (web page, RSS feed, for example).
Writing for the web is a skill that benefits even those who wouldn’t normally think they need it. So Rachel McAlpine’s announcement of an online web writing course is good news:
We have developed just such a course. Initially we intended it only for large organisations, but because of demand, we made it available to everyone.
The course name is QWICKIT, which nobody can spell, so one day it will metamorphose to Contented.