I’ve recently been paying attention to the Google Analytics reports for several of my sites, and the stats have led me to make some dramatic changes.
One thing I did, for example, was to switch both this site and MacTips to display a dozen or so teasers on the front page, rather than a few full-length articles. It’s paying off, too. Visitors are staying longer, visiting more pages, returning more often.
It’s no surprise that visitors are staying longer and visiting more pages — they have to, in order to read a full article. But the fact that they are returning more often shows they are more easily finding items of interest.
The change shouldn’t have particularly affected loyal readers as I made sure the RSS feed would still contain the full text, while Feedburner subscribers or those on the MacTips mailing list still get the whole thing too.
What I wanted to do was to pique the interest of the many visitors who arrived from a Google search.
Google Analytics are pretty amazing. There’s a huge amount of information available, and I still haven’t come to grips with it all. That’s why I was particularly pleased to see the team have created a checklist:
Discover Google Analytics to get the most out of your reports.
We’ve brought together key information you’ll need to get started on your journey into Google Analytics. Whether you’re a novice or expert at web analytics, take a moment to configure your account and learn about our extensive features. Use this checklist as a reference so your usage of Google Analytics grows with your business.
[Via : Google Analytics – Support Overview.]