Apparently Wellington’s going to be burdened with a rip-off of the famous Hollywood sign:
A massive Wellywood sign celebrating Wellington’s success in the film industry will greet tourists as they fly into the capital.
But not everyone agrees on the sign, which will sit on a cutting above Miramar wharf in the seaside eastern suburbs. …
Sir Peter Jackson said … “It’s Kiwi tongue-in-cheek humour at its very best, but beneath the leg-pulling is genuine pride. ” …
Wellington Mayor Kerry Prendergast said the giant sign would capture the essence of the capital.
How embarrassing: here we are a creative people in a centre of arts and innovation, and what we do is make a copycat sign to celebrate success.
I don’t see it as tongue-in-cheek humour at all. Referring to Wellington as ‘Wellywood’ is one thing, but ripping off an iconic sign is quite another. It just seems flat, stale and to suggest a poor imitation, try-hard wannabe.
Our film industry deserves much better.
A better idea is the Pillars of Argonath, as Mike Riversdale explains.
Update 11 March 2010 — there’s hope yet that the sign will be abandoned:
Hollywood Chamber of Commerce president and chief executive Leron Gubler says the staggered Hollywood lettering is trademarked.
“If they do that with the Wellywood sign then I would think that would be a violation of our trademark…I am checking that with our attorney,” he told The Dominion Post.